Social Media & community management · CASE STUDY
A healing-centered community founded by Dr. Jay Barnett, built for men and women doing the real work of emotional growth, accountability, and honest connection.
Just Heal Experience
THE BRAND
More than a page, but community people pay to be in.
Through Just Heal Bro, Just Heal Sis, live webinars, a podcast, and transformational in-person experiences, it create spaces where people can heal in real time and grow together.
It's a brand where the audience isn't a metric, it's the product. Which meant growth couldn't just be loud. It had to be genuine enough to turn followers into members who show up.
WHAT I OWNED
The heart was strong.
The social presence wasn't keeping up.
01
Low engagement
The audience was there, but quiet, content wasn't sparking the saves, shares, and conversations that signal a healthy community.
02
No content system
Posting was sporadic and reactive. Without a rhythm, there was no momentum to build on and no reliable way to grow.
03
No event funnel
Events were happening, but social wasn't running a real funnel so reach never turned into registrations or new members.
Content strategy
01
a clear, repeatable system built around the brand's message and its members.
what i owned
Brought in to diagnose what wasn't working and rebuild it.
02
Content creation
Community management
producing the reels and storytelling carousels that carried the growth
03
04
turning passive followers into an engaged, responsive audience
Campaign funnels
Structured social campaigns driving the Baton Rouge and Dallas events.
How I Thought About It
Growing a healing community isn't about going viral, it's trust at scale.
01
Reels to reach, system to retain
Short-form videos put the brand in front of new people. A consistent rhythm turned viewers into followers, and followers into community.
02
Story before sell
Connection comes first. Storytelling carousels carried the healing message in a way that earned saves, shares, and real conversation.
03
Every campaign points somewhere
Content wasn't made to just exist, but itt moved people toward something, an event, a lead magnet, the community itself.
Short-form video was the single biggest driver of the growth. These two reels did the heavy lifting.
THE CONTENT THAT DID THE WORK
The proof in the posts…
Just Heal Experience
95.2k Views
THE CONTENT THAT DID THE WORK
STORTYTELLING CAROUSELS
Short-form video was the single biggest driver of the growth. These two reels did the heavy lifting.
Where reels brought people in, carousels made them stay which were built on a hook → narrative → payoff structure that drove saves and shares.
GRAPHICS AND LEAD MAGNETS
Supporting design and lead-gen pieces built to turn attention into action.
Just Heal Experience
84.1k Views
RESULTS & MOMENTUM
Visible growth, stronger participation.
700 → 2.5K
Organic followers in one month
449,293
Page views in one month
72,463
Accounts reached
49,533
Top-post reached
3.78%
Engagement rate
849
Event leads · Baton Rouge & Dallas
BEFORE
AFTER
HOW THE EVENTS WERE BUILT
Turning scrollers into a room full of people,
then members.
STAGE 1
Awareness
Reels and shareable content introduced each event to a cold audience and the existing following, building early buzz.
STAGE 2
Engagement
Storytelling carousels and community interaction warmed the audience up and built anticipation.
STAGE 4
Convert & Retain
Registrations became attendees, and attendees were guided into the Just Heal community.
STAGE 3
Lead Capture
Lead magnets and clear CTAs converted interest into contacts we could nurture.
THE TAKEAWAY
The follower count was the headline. The system was the real work.
A content engine and event funnel that didn’t just grow a page, they grew a community people wanted to belong to.
